You may have heard recently that the first of the Fall 2014 network shows has gotten cut, six weeks into the season. “Manhattan Love Story,” an ABC comedy also-ran, met its fate just shortly after posting and incredible low Nielsen rating of 0.7 among 18-49 year olds. Last year by week five, several cancellations had hit the deck, and many with more robust followings than “Manhattan” could claim. But this shift should not come as a surprise to anyone; with the huge volume of people consuming programming out of timeslot, and with the recent rash of “catch-as-catch-can” network scrambles for content, television is finding itself clinging to DVR numbers to save shows that may not be worth saving in the first place.
As part of a new series of original content, we welcome this post, written by Leon Halbert, Associate Media Director and our Ag-Rural Marketing expert.
“Getting information off the internet is like taking a drink from a fire hydrant”
– Mitchell Kapor
As part of a new series of original content, we welcome this post, written by Candice Rotter, Associate Media Director and our Healthcare Marketing expert.
We handle a large amount of healthcare marketing here at True Media. When working with healthcare providers, one of the most frequent questions I hear is: “My target is older; are they even online?”
The answer to this question is YES. And that’s an emphatic “yes,” because they’re not only online, they’re using digital media at rates that shatter our previous conceptions of the demographic.
So get this…I get my first client, spend two and a half weeks completely zeroed in on putting together a flawless media plan, rehearse my pitch until I have it down pat, nail the presentation and have the plan approved on the spot. I guess you could say I was in the zone.
Seconds later, when I was out of the zone, I realized my shirt was completely drenched in sweat and it was painstakingly obvious to everyone in the room. I’m talking “Chris Farley’s motivational speaker skit” sweaty.
Sitelink extensions have been a crucial part of SEM campaigns since their introduction to Google Adwords in 2009 and Bing Ads in 2012. However, many advertisers still aren’t taking advantage of this great feature.
So what are sitelink extensions exactly? Basically, they allow you to extend your paid search ad with links to additional pages of your website. Google allows you to have up to 20 sitelinks per ad group or per campaign. You can also use two 25-character lines of copy to describe each sitelink. Of course, Google won’t display all 20 of your sitelinks. Instead, Google’s algorithm will determine and display the sitelinks that are most relevant to the search query. It’s important to remember that your sitelink extensions won’t always display with your ad, like if your ad appears on the right-hand side of search results rather than at the top of the page.
Yesterday’s announcement that the United States Supreme Court sided with TV Broadcasters in their lawsuit against Aereo was a huge win for broadcasters.
Had it gone the other way, an Aereo win would have threatened their current broadcast business model.
In case you haven’t been following the details, here is a very brief summary:
Aereo is a start-up internet company that provides dime size antennas that allows subscribers to stream broadcast TV in 11 cities over the internet to their computers or phones. Broadcasters stated that Aereo was stealing their content and not paying re-transmission fees like cable companies are required (Copyright Act 1976). In the end, the justices, in a 6-3 vote,agreed that Aereo was violating the network copyright protection. The court agreed Aereo was operating like a cable company.
When searching for highly targetable and creative marketing opportunities, traditional print placements tend to be considered last or sometimes not even at all. The current interactive landscape of highly targeted placements that produce in-depth analytics leads advertisers and agencies to shy away from other media options that cannot report back exactly the same type of in-depth information. Print must also battle the preconceived notion that it only lends itself to a flat non-invasive images, as there are many creative opportunities that can be explored within print.