Facebook’s newest algorithm change and why you need to be aware

If you haven’t yet heard the buzz surrounding the newest change coming to Facebook in 2015, you may want to take a moment and keep reading to see how this change affects your business.

Facebook is sending a clear message to brands, “No more free promotion.”  In 2015, Facebook will launch its new algorithm that will hide overly promotional posts, making it more difficult for brands to reach their fans organically. The issue no longer revolves around how many fans will see your post, typically no more than 2-8%, but rather IF your fans will see your post at all.

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Midwestern Visitors Bureau Recognized as One of the Best… in the South?

I have spent my entire life, with the exception of a year or two, as a denizen of the South. Born and raised in North Carolina, with my only short departures to Tennessee and Costa Rica (WAY South,) I figured- or “reckoned,” in Southern vernacular- I knew a few things about what constituted as being Southern. Sweet tea? Southern. “Bless your heart?” Southern. Grits? Definitely Southern. The South for me has always been that swath of states that border Georgia and Alabama; even Virginia and Kentucky were stretching the geographical limits.

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4 Reasons Why B2B Companies Should Use Digital Marketing to Grow Their Business

As part of our continuing series of original content, we welcome the following contribution from Brenna Devlin, of our Calgary, AB branch.

A recent BDC business-to-business marketing survey found that internet sources have become the go-to place for information.  Consequently, there are great opportunities for B2B companies to capitalize on this and expand their reach using digital marketing.  Many B2B companies have been generating leads and conducting marketing in the same way for years.  These strategies commonly include traditional media such as trade publications, brochures, or Yellow Page ads.  While traditional media still offers benefits, adding digital to your media buy not only increases your audience reach, it also offers new benefits and opportunities not found with traditional media.  Your target audience is already online, searching, and consuming media – digital marketing offers you another way to get in front of potential new business!  Still unsure if digital marketing is the right fit for your business?  The four reasons below should help convince you.

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DVR Giving Artificial Life to Poor Network Programming

Manhattan Love Story, ABC

You may have heard recently that the first of the Fall 2014 network shows has gotten cut, six weeks into the season. “Manhattan Love Story,” an ABC comedy also-ran, met its fate just shortly after posting and incredible low Nielsen rating of 0.7 among 18-49 year olds. Last year by week five, several cancellations had hit the deck, and many with more robust followings than “Manhattan” could claim. But this shift should not come as a surprise to anyone; with the huge volume of people consuming programming out of timeslot, and with the recent rash of “catch-as-catch-can” network scrambles for content, television is finding itself clinging to DVR numbers to save shows that may not be worth saving in the first place.

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Internet Access in Rural Markets Growing Quicker Than The Crops

As part of a new series of original content, we welcome this post, written by Leon Halbert, Associate Media Director and our Ag-Rural Marketing expert.

“Getting information off the internet is like taking a drink from a fire hydrant”

Mitchell Kapor

Percentage of Farms with High Speed Internet- image courtesy of the US Department of Agriculture

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Healthcare Marketing For Seniors Goes… Mobile!?

As part of a new series of original content, we welcome this post, written by Candice Rotter, Associate Media Director and our Healthcare Marketing expert.

We handle a large amount of healthcare marketing here at True Media. When working with healthcare providers, one of the most frequent questions I hear is: “My target is older; are they even online?”

The answer to this question is YES. And that’s an emphatic “yes,” because they’re not only online, they’re using digital media at rates that shatter our previous conceptions of the demographic.

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The Media Planning Journey

So get this…I get my first client, spend two and a half weeks completely zeroed in on putting together a flawless media plan, rehearse my pitch until I have it down pat, nail the presentation and have the plan approved on the spot.  I guess you could say I was in the zone.

Seconds later, when I was out of the zone, I realized my shirt was completely drenched in sweat and it was painstakingly obvious to everyone in the room.  I’m talking “Chris Farley’s motivational speaker skit” sweaty.

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Five Reasons You Should Be Using Sitelink Extensions

Sitelink extensions have been a crucial part of SEM campaigns since their introduction to Google Adwords in 2009 and Bing Ads in 2012. However, many advertisers still aren’t taking advantage of this great feature.

Google Sitelink Extensions

So what are sitelink extensions exactly? Basically, they allow you to extend your paid search ad with links to additional pages of your website. Google allows you to have up to 20 sitelinks per ad group or per campaign. You can also use two 25-character lines of copy to describe each sitelink. Of course, Google won’t display all 20 of your sitelinks. Instead, Google’s algorithm will determine and display the sitelinks that are most relevant to the search query. It’s important to remember that your sitelink extensions won’t always display with your ad, like if your ad appears on the right-hand side of search results rather than at the top of the page.

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TV Scores a Huge Win over Aereo

Yesterday’s announcement that the United States Supreme Court sided with TV Broadcasters in their lawsuit against Aereo was a huge win for broadcasters.

Had it gone the other way, an Aereo win would have threatened their current broadcast business model.

In case you haven’t been following the details, here is a very brief summary:

Aereo is a start-up internet company that provides dime size antennas that allows subscribers to stream broadcast TV in 11 cities over the internet to their computers or phones.  Broadcasters stated that Aereo was stealing their content and not paying re-transmission fees like cable companies are required (Copyright Act 1976). In the end, the justices, in a 6-3 vote,agreed that Aereo was violating the network copyright protection. The court agreed Aereo was operating like a cable company.

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Canadian Anti-Spam Legislation (CASL): What Advertisers Need to Know

The Canadian Anti Spam Legislation (CASL) goes into effect July 1, 2014. As someone who works for an agency with offices in both the US & Canada, I decided to compile a little blog post to shed some light on the immense differences between Canadian and US marketing landscapes.

After sitting through several webinars with other marketers, it is safe to conclude that CASL , at this point, is a bit of a head scratcher. Thankfully, we were able to cut through some of the clutter on February 26, 2014, with an informative webinar hosted by Canada Post.

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