Canadian Anti-Spam Legislation (CASL): What Advertisers Need to Know

The Canadian Anti Spam Legislation (CASL) goes into effect July 1, 2014. As someone who works for an agency with offices in both the US & Canada, I decided to compile a little blog post to shed some light on the immense differences between Canadian and US marketing landscapes.

After sitting through several webinars with other marketers, it is safe to conclude that CASL , at this point, is a bit of a head scratcher. Thankfully, we were able to cut through some of the clutter on February 26, 2014, with an informative webinar hosted by Canada Post.

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Teens on LinkedIn: Is it a Good Fit?

LinkedIn is great. We connect with colleagues, start professional discussions, and share an array of industry news with our followers. LinkedIn is practically fixed into my daily routine; make coffee, wash face, eat waffles, check my LinkedIn – my morning in a nutshell.

As of September 12, LinkedIn will be lowering the minimum age from 18 to 14. University Pages are also being launched, which are similar to Company Pages. From what I gather, they are being created to help high school students connect with university administrators and alumni, and help them learn more about potential post-secondary schools.

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Final Remarks from a True Media Intern

My first interaction with True Media was meeting with former Media Director Chris Evans at a resume panel. I chose to meet with Chris because although he scared the living daylights out of me, I knew that he must know what he’s talking about if he worked at True Media. As a Mizzou J-School student, it’s well known that True Media has a great internship program, and one that I always wanted to be a part of. His tips must’ve worked, because here I am writing this blog post.

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The Benefits & Opportunities of Print Advertising

When searching for highly targetable and creative marketing opportunities, traditional print placements tend to be considered last or sometimes not even at all. The current interactive landscape of highly targeted placements that produce in-depth analytics leads advertisers and agencies to shy away from other media options that cannot report back exactly the same type of in-depth information. Print must also battle the preconceived notion that it only lends itself to a flat non-invasive images, as there are many creative opportunities that can be explored within print.

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Forrester Study on In-stream Audio Advertising

How many of us actually PAY for Pandora?

I know I don’t. I am happy to get all my channels for free in exchange for short ads here and there. As long as the ads are relevant to me, I won’t worry a bit.

This article from Mobile Marketer Daily made me think this could definitely be an untapped market for many of our clients…until I talked to our experts, Digital Project Managers Denise Bulgin and Amanda Wagner. Turns out they already plan and implement campaigns across many mobile listening platforms.

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Maintaining a Work-life Balance When Working from a Home Office

When I told my husband what I was writing this blog post about, he laughed and said, “Well, that’ll be quick…there isn’t one!” I guess everyone’s entitled to their own opinion.

In my 18 years in this crazy marketing, advertising and media world, I’ve been fortunate to work out of my home office for eight of those years.  In the early years, I made the hour to hour-and-a-half commute each way to St. Louis, and I am happy to say I do not miss the long daily commutes or fighting traffic on a daily basis.

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Six Tips for SEO You Probably Haven’t Heard Before

Last week, I was lucky enough to attend the Bruce Clay SEOToolSet Training and Certification course in southern California. In addition to riding the Ferris wheel at Santa Monica Pier and strolling down the Walk of Fame, I spent five days learning the ins and outs of SEO from the very best in the business, Bruce Clay himself.

I returned home with a suitcase full of souvenirs and SEO books in tow, ready to apply what I learned. Below are a few simple tips and tricks – in no particular order – that can help you improve the SEO of your site.

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Tech Terms Infographic

Saw an interesting infographic today on outdated tech terms so we thought we’d share. Do you have any to add to this list? Tell us in the comments below.

For more interesting infographics follow us on Pinterest at

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True Media Eats for Charity

…Or for any reason, really. If you’ve seen our Facebook page or instagram feed, or our Pinterest page, you know us by now. But this time, it had a purpose.

This week, we held a potluck to raise money and food for our local food bank. The idea was simple – five of us stepped up to compete in a dessert bake-off. The most popular dessert maker wins. Staff got to sample, and then vote for their favorite dessert with money or cans of food to be donated to the Food Bank of Central and Northeast Missouri.

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How to Use the Google Analytics Model Attribution Tool

Google recently launched a new feature in Google Analytics allowing marketers to more accurately see how visitors are converting on their site. The purpose of this article is to help you identify when to use a default model and when a custom model may be more applicable.

Before we get into the tool, it’s important to understand why we use attribution. Let’s say you’re the owner of a furniture store and running an AdWords, Facebook, and display campaign for store. If I, an internet user, converted after clicking on an AdWords ad, the traditional Last Click Attribution Model would give 100% of the conversion credit to AdWords. That seems fair, right? What if I had seen one of your display ads 3 days prior, browsed on your site, and clicked away? Does the display ad deserve any credit for the conversion?

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