Internet Access in Rural Markets Growing Quicker Than The Crops

As part of a new series of original content, we welcome this post, written by Leon Halbert, Associate Media Director and our Ag-Rural Marketing expert.

“Getting information off the internet is like taking a drink from a fire hydrant”

Mitchell Kapor

Percentage of Farms with High Speed Internet- image courtesy of the US Department of Agriculture

Posted in Uncategorized | Leave a comment

Healthcare Marketing For Seniors Goes… Mobile!?

As part of a new series of original content, we welcome this post, written by Candice Rotter, Associate Media Director and our Healthcare Marketing expert.

We handle a large amount of healthcare marketing here at True Media. When working with healthcare providers, one of the most frequent questions I hear is: “My target is older; are they even online?”

The answer to this question is YES. And that’s an emphatic “yes,” because they’re not only online, they’re using digital media at rates that shatter our previous conceptions of the demographic.

Posted in Uncategorized | Tagged , , , , , | Leave a comment

The Media Planning Journey

So get this…I get my first client, spend two and a half weeks completely zeroed in on putting together a flawless media plan, rehearse my pitch until I have it down pat, nail the presentation and have the plan approved on the spot.  I guess you could say I was in the zone.

Seconds later, when I was out of the zone, I realized my shirt was completely drenched in sweat and it was painstakingly obvious to everyone in the room.  I’m talking “Chris Farley’s motivational speaker skit” sweaty.

Posted in Customer Service, Relationship Building, Media Planning | Tagged , , | 2 Comments

Five Reasons You Should Be Using Sitelink Extensions

Sitelink extensions have been a crucial part of SEM campaigns since their introduction to Google Adwords in 2009 and Bing Ads in 2012. However, many advertisers still aren’t taking advantage of this great feature.

Google Sitelink Extensions

So what are sitelink extensions exactly? Basically, they allow you to extend your paid search ad with links to additional pages of your website. Google allows you to have up to 20 sitelinks per ad group or per campaign. You can also use two 25-character lines of copy to describe each sitelink. Of course, Google won’t display all 20 of your sitelinks. Instead, Google’s algorithm will determine and display the sitelinks that are most relevant to the search query. It’s important to remember that your sitelink extensions won’t always display with your ad, like if your ad appears on the right-hand side of search results rather than at the top of the page.

Posted in Interactive, SEM | Leave a comment

TV Scores a Huge Win over Aereo

Yesterday’s announcement that the United States Supreme Court sided with TV Broadcasters in their lawsuit against Aereo was a huge win for broadcasters.

Had it gone the other way, an Aereo win would have threatened their current broadcast business model.

In case you haven’t been following the details, here is a very brief summary:

Aereo is a start-up internet company that provides dime size antennas that allows subscribers to stream broadcast TV in 11 cities over the internet to their computers or phones.  Broadcasters stated that Aereo was stealing their content and not paying re-transmission fees like cable companies are required (Copyright Act 1976). In the end, the justices, in a 6-3 vote,agreed that Aereo was violating the network copyright protection. The court agreed Aereo was operating like a cable company.

Posted in Media General | Tagged , | Leave a comment

Canadian Anti-Spam Legislation (CASL): What Advertisers Need to Know

The Canadian Anti Spam Legislation (CASL) goes into effect July 1, 2014. As someone who works for an agency with offices in both the US & Canada, I decided to compile a little blog post to shed some light on the immense differences between Canadian and US marketing landscapes.

After sitting through several webinars with other marketers, it is safe to conclude that CASL , at this point, is a bit of a head scratcher. Thankfully, we were able to cut through some of the clutter on February 26, 2014, with an informative webinar hosted by Canada Post.

Posted in Interactive, Legal, Social Media | 2 Comments

Teens on LinkedIn: Is it a Good Fit?

LinkedIn is great. We connect with colleagues, start professional discussions, and share an array of industry news with our followers. LinkedIn is practically fixed into my daily routine; make coffee, wash face, eat waffles, check my LinkedIn – my morning in a nutshell.

As of September 12, LinkedIn will be lowering the minimum age from 18 to 14. University Pages are also being launched, which are similar to Company Pages. From what I gather, they are being created to help high school students connect with university administrators and alumni, and help them learn more about potential post-secondary schools.

Posted in Interactive, Media General, Social Media | Leave a comment

Final Remarks from a True Media Intern

My first interaction with True Media was meeting with former Media Director Chris Evans at a resume panel. I chose to meet with Chris because although he scared the living daylights out of me, I knew that he must know what he’s talking about if he worked at True Media. As a Mizzou J-School student, it’s well known that True Media has a great internship program, and one that I always wanted to be a part of. His tips must’ve worked, because here I am writing this blog post.

Posted in Agency Culture, Interactive, Media General, Media Marketing, Media Planning, Print, Social Media, Work Smart | Leave a comment

The Benefits & Opportunities of Print Advertising

When searching for highly targetable and creative marketing opportunities, traditional print placements tend to be considered last or sometimes not even at all. The current interactive landscape of highly targeted placements that produce in-depth analytics leads advertisers and agencies to shy away from other media options that cannot report back exactly the same type of in-depth information. Print must also battle the preconceived notion that it only lends itself to a flat non-invasive images, as there are many creative opportunities that can be explored within print.

Posted in Media Marketing, Media Planning, Print | Leave a comment

Forrester Study on In-stream Audio Advertising

How many of us actually PAY for Pandora?

I know I don’t. I am happy to get all my channels for free in exchange for short ads here and there. As long as the ads are relevant to me, I won’t worry a bit.

This article from Mobile Marketer Daily made me think this could definitely be an untapped market for many of our clients…until I talked to our experts, Digital Project Managers Denise Bulgin and Amanda Wagner. Turns out they already plan and implement campaigns across many mobile listening platforms.

Posted in Interactive | Leave a comment