Author Archives: Angela Lechtenberg

The city that is home to our corporate office gets lots of praise from various lists about cities in the US, from the fastest growing to the best of College Town, USA.

The latest “best of” list that our awesome little town found its way onto is Parade Magazine’s list of America’s Hardest Working Towns.

Low unemployment and thriving education and healthcare industries keep our town and our people prospering. That good ‘ole Midwestern work ethic probably doesn’t hurt either.

Conduit Lounge

I can’t believe a week ago today I was wrapping up my first trip to SXSW Interactive Conference. Here’s some more recap from my trip.

My second day at SXSW it only rained on me in the afternoon, and if you know anything about this interactive festival then you know it requires a lot of walking the streets of downtown Austin and trying to catch shuttles to get to your next session. Sometimes the really good ones are full when you get there, and you’re lucky if they’ll let you in to sit on the floor. Some where lined up outside waiting for one person to leave so another could go in.

I recently returned from Austin, TX where I was fortunate enough to attend the SXSW Interactive conference to learn about new social trends and listen to some great panel speakers on social parties to attend put on by various up and comers and leaders in the tech and interactive industries that I couldn’t keep up even if I had been cloned. And I could have tried, because I’m pretty sure I saw that company with a booth in the trade show exhibit hall.

Here’s my top takeaways from the sessions I attended on day 1. You can follow the conversations from the sessions with the hashtags listed by each.

Our Vice President of Client Services D.W. Cole on the Rise of the QR.

The United States now has about 82 million smartphone users, which is about 42% of the whole mobile market. Some 87% of smartphone owners access the internet or email on their handheld; including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. As smartphones are becoming more accessible to the general population, smartphones are a great way for advertisers to reach this new audience. Over the past few years, Quick Response codes (QR codes), are becoming a viable option for a message impact.