Author Archives: Candice Rotter

About Candice Rotter

Candice has nine years experience in the media industry. As a Senior Media Manager, Candice develops media strategies for a variety of clients utilizing traditional, social and interactive media. Prior to joining True Media, Candice was a marketing consultant for a large radio broadcasting company.

5 Reasons to Love Pinterest for Marketers and Consumers

Posted on February 17, 2012 by Candice Rotter
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Pinterest- How to use it and what to use it for? This question is being asked all over the place. This new social channel has taken off like crazy lately and is considered the next big thing in social media. Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history, with nearly 12 million monthly unique visitors and over 10.4 million registered users. Some brands you are familiar with have already jumped on board such as Toms, Gap, HGTV, Lowe’s, and Etsy. Pinterest in generating more referral traffic to websites than YouTube, Google+ and Linkedin combined.

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Posted in Media Marketing, Social Media | Leave a comment

How Online Conversations are Changing Healthcare Marketing

Posted on September 9, 2011 by Candice Rotter
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When you have a question about your health, where do you go? Do you always call your doctor? Do you call a friend? Do you look online? Do you look at your iPad app?

Today there are so many ways to find out what your symptoms may mean. A lot of times individuals try to find other channels of information before going straight to the doctor’s office. Times are tough, and if the answer can be found for free rather than paying, that’s worth something, right?

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Posted in Healthcare Marketing, Interactive, Media Marketing, Media Planning, Social Media | 3 Comments

Fun Friday Blog – The New TV Season

Posted on September 24, 2010 by Candice Rotter
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It’s that time of the year again!! New fall shows! I’m so excited to see how the new shows perform every year. Each year before they roll out we get clips from each of the networks which we then use (along with other factors like time slot, plot, relatability and storyline) to decide which shows we think will be successful and which will flop. It’s interesting to see how our predictions from personal preferences fall in line with the general population. The Media buyers and planners in our office love to chat about various advertising mediums and trends. Paying attention to the hits and misses is a fun part of our job.

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Posted in Media General | Leave a comment