Author Archives: Emily Ann Brown

McDonalds Sponsored Trend Spirals Out of Control

Not So Much Love for Mickey D's on Twitter

McDonald’s is sponsoring a trend (#McDStories) on Twitter this week to get conversations started about the farmers that grow their food. It’s a touchy-feely message that has unfortunately, backfired on them as people use the trend to share their McDonald’s horror stories! The New York Observer is going so far as to call it the latest “Hashtag disaster.”

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