Category Archives: Media Planning

How Online Conversations are Changing Healthcare Marketing

Posted on September 9, 2011 by Candice Rotter
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When you have a question about your health, where do you go? Do you always call your doctor? Do you call a friend? Do you look online? Do you look at your iPad app?

Today there are so many ways to find out what your symptoms may mean. A lot of times individuals try to find other channels of information before going straight to the doctor’s office. Times are tough, and if the answer can be found for free rather than paying, that’s worth something, right?

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Posted in Healthcare Marketing, Interactive, Media Marketing, Media Planning, Social Media | 3 Comments

The Power of Like

Posted on July 29, 2011 by Allie Buechert
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The recent ComScore “The Power of Like” study takes a good hard look at metrics used in social media and helps us all understand how to apply these to a comprehensive media plan. After watching the video and reading the whitepaper I’m happy to say that I’m excited about these developments.

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Posted in Media Planning, Social Media | Leave a comment