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Category Archives: Social Media
The Social Debate
Our media director Chris Evans sent an email to the social department this week. The subject line said “let’s discuss.” The email contained a link to this article for us to debate at our next social recap meeting.
Dan Zarrella, a self-proclaimed “social media scientist” at HubSpot claims to have come up with a formula for calculating the value of a Facebook “like.”
Now, I’ve heard this debate over and over in the 2 1/2 years I’ve been working in social media. It comes up all the time, and each time someone has a new way to measure social media that just doesn’t quite fit. Here are some excerpts to the debate this article sparked from the marketers in my office.
Posted in Social Media
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Memes and Tweets from Last Night’s Debate
Debates can sometimes be dry, there’s never enough time to get any real questions answered and everyone disagrees about who won or lost – like it was the actual election or something.
Enter social media, the new frontier of political satire which makes politics more entertaining and relatable. Here are some of our favorite tweets and memes from last night’s debate. Both sides seemed to get equally picked on, including the moderate. Our blog post doesn’t pick sides and we’re not endorsing anyone, but if you’re ready for a reprieve from the seriousness of the political season, check out Twitter or google “Big Bird Memes.”
Posted in Interactive, Social Media, Uncategorized
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Martha Stewart Takes Her Brand Where it Belongs: Online Video
Believe it or not, Martha Stewart of all people has leapt ahead of the curve in online video. Her Hallmark TV deal is over, and she’s chosen to focus her efforts on online video for the future of her brand. Martha Stewart, like any brand out there, has to figure out a way to make her brand relevant to the next generation of consumers, and she’s got some pretty compelling reasons to switch her promotional strategy to online video from television.
Posted in Interactive, Media General, Social Media, Uncategorized
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Why Does the Internet Think It’s So Special?
Especially social media, and especially when it comes to the law, and legal issues?
Sandy Davidson, University of Missouri
This post came across my inbox, and it’s truly apropos of the discussion we were having recently at a local PRSA event. The PRSA luncheon was called “Can I Post That? Keeping Up with the Fast-Moving Target of Social Media and the Law.” It was presented by Sandy Davidson, professor, MU School of Law and MU School of Journalism. She is a truly wonderful and entertaining educator who really knows her stuff when it comes to legal issues with traditional journalism. The main point of her talk was that traditional copyright and legal limitations should apply to online interaction, including social media, and that just because the medium is new doesn’t mean the old laws don’t apply.
Posted in Social Media, Uncategorized
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My Experiences as an Intern at True Media
Our font is Tahoma. Our game is media. We have baked goods a-plenty. We are True Media.
Starting my internship for the summer, I was looking to acquire strong skills and some recommendations for when I moved to Chicago in the fall. As things progressed, plans changed and I have since been offered and accepted a full-time job offer with True Media.
Posted in Agency Culture, Media General, Media Planning, Social Media
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Dear Prankster, Come to Alaska with me. Sincerely, Pitbull
The results are in! Kodiak, Alaska will be hosting Miami based rapper, Pitbull in the near future. The remote store generated over 70,000 “Likes” in its recent Energy Sheets/My Local Wal-Mart contest. (reference previous blog). Just as this contest took an unexpected turn, Pitbull has now reached out to the source of the contest hijacking, said to be Boston based writer, David Thorpe, to invite him along to the Kodiak show. This is definitely a smart move on Pitbull’s part. He should not go and do anything that would make the people of the Internet angry by not holding up his end of the bargain. I would say the score is tied… Internet: 1; Pitbull: 1. Will the prankster attend the show? I guess we’ll find out.
Posted in Social Media
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Dear Pitbull, You will visit Kodiak, Alaska. Sincerely, The Internet—A Facebook Promotion Gone Wrong
Kodiak, Alaska: Population 6,130, according to the 2010 Census.
Wal-Mart #2711 in Kodiak, Alaska Facebook Likes: 60,000 and counting.
How does a local Facebook page generate 10x the amount of “Likes” than the town’s total population you may ask yourself?
Answer: When the Internet railroads a Facebook promotion.
Here’s the scenario:
Wal-Mart has teamed up with Energy Sheets (a LeBron James backed company) and Pitbull, the Miami based rapper, to generate “Likes” on local Wal-Mart Facebook Pages. The location with the most “Likes” will win a Pitbull concert for their local community. The current leader of the competition is Wal-Mart #2711 in Kodiak, Alaska. My gut as a media professional tells me that Alaska does not have a strong rap following, so the three Pitbull fans of Kodiak, Alaska are in for a real treat. 
Posted in Social Media
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4 Ways to Find the Right Balance in Your Digital Life
Desktops, laptops, smartphones and tablets are a ubiquitous part of our everyday lives, access to information has never been easier. Our new digital specialist Ryan Green has thoughts on how to achieve balance between your virtual and authentic realities.
In many respects, new technologies have greatly benefited our work and personal lives. We can more easily connect with colleagues around the world and conduct business globally. As marketers, we do more meaningful research into the way customers interact with advertising, and find innovative solutions to complex challenges for our clients with the vast amount of data readily available to us. We can stay linked into a multitude of industries through newsletters, twitter feeds and email subscriptions.
Posted in Interactive, Media General, Social Media, Work Smart
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New Facebook Timelines for Pages: What it Means for You
Earlier this week Facebook announced that Timeline will now be available for Pages. Most brands with Facebook pages are now scrambling to figure out how the changes associated with the new “Timeline for Brands” layout will affect them. Korrie Moscato, our new social media associate, has all the answers for you. Here’s her take on the biggest change to Facebook brand pages we’ve seen yet.
Posted in Media General, Social Media
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5 Reasons to Love Pinterest for Marketers and Consumers
Pinterest- How to use it and what to use it for? This question is being asked all over the place. This new social channel has taken off like crazy lately and is considered the next big thing in social media. Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history, with nearly 12 million monthly unique visitors and over 10.4 million registered users. Some brands you are familiar with have already jumped on board such as Toms, Gap, HGTV, Lowe’s, and Etsy. Pinterest in generating more referral traffic to websites than YouTube, Google+ and Linkedin combined.
Posted in Media Marketing, Social Media
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