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As part of a new series of original content, we welcome this post, written by Candice Rotter, Associate Media Director and our Healthcare Marketing expert.
We handle a large amount of healthcare marketing here at True Media. When working with healthcare providers, one of the most frequent questions I hear is: “My target is older; are they even online?”
The answer to this question is YES. And that’s an emphatic “yes,” because they’re not only online, they’re using digital media at rates that shatter our previous conceptions of the demographic.
Saw an interesting infographic today on outdated tech terms so we thought we’d share. Do you have any to add to this list? Tell us in the comments below.
For more interesting infographics follow us on Pinterest at pinterest.com/truemediaagency
Every once in a while I come in to work and someone has left a cut out of a particular funny comic from the paper on my chair. This week the social department was at iMedia Infocus Summit in Chicago, and when I got back not one, but 2 funnies were left on my chair. This person specifically picks out the ones that poke fun at my line of work…
Thanks to my co-worker Jim Hall for these. You can find him (and his ghost-tweeter) sharing words of wisdom @fauxjimhall.
Recently our hometowns have been receiving a lot of press for how awesome they are. Something we obviously already knew. And in what seems to be an endless string of accolades for the cities that True Media calls home, our VP of Client Development, DW Cole, brought yet another to our attention today.
Adweek and many other top digital news sources are talking this week about Facebook’s new addition to its ad targeting capabilities. By adding third party audience segments from some of the top data providers in the industry, Facebook is giving marketers the opportunity to target ads based on what people do when they AREN’T spending hours on Facebook. Adding shopping and purchase habits to the unique targeting options already available to social media marketers on Facebook adds another dimension to getting the message in front of the right audience.
Because my mom and grandmother have been working in the ad world since the dinosaurs walked, I was exposed to the world of media and advertising pretty early on. Additionally, I worked at an ad agency here in Columbia during my sophomore year of college prior to coming to True Media; so again, I was not new to the agency world. However, I was a little nervous to come to True at first because if there’s one thing I’m not, it’s a numbers person. When my mom was first explaining to me what a media agency was, she told me “it’s the numbers side of entertainment and creative advertising”. For someone who admittedly runs the other way when I hear the word math or numbers, that was a little daunting. However, after having the experience as an intern at True Media, I not only realized that my initial perception of the media world was wrong, but I actually learned that media, and yes even math and numbers, could be interesting, challenging and exciting.