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Adweek and many other top digital news sources are talking this week about Facebook’s new addition to its ad targeting capabilities. By adding third party audience segments from some of the top data providers in the industry, Facebook is giving marketers the opportunity to target ads based on what people do when they AREN’T spending hours on Facebook. Adding shopping and purchase habits to the unique targeting options already available to social media marketers on Facebook adds another dimension to getting the message in front of the right audience.

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Because my mom and grandmother have been working in the ad world since the dinosaurs walked, I was exposed to the world of media and advertising pretty early on. Additionally, I worked at an ad agency here in Columbia during my sophomore year of college prior to coming to True Media; so again, I was not new to the agency world. However, I was a little nervous to come to True at first because if there’s one thing I’m not, it’s a numbers person. When my mom was first explaining to me what a media agency was, she told me “it’s the numbers side of entertainment and creative advertising”. For someone who admittedly runs the other way when I hear the word math or numbers, that was a little daunting. However, after having the experience as an intern at True Media, I not only realized that my initial perception of the media world was wrong, but I actually learned that media, and yes even math and numbers, could be interesting, challenging and exciting.

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ABC has four new shows on the fall lineup and one of them might have the worst chance of survival out of all of the upfronts we saw today. I’m worried about the new show added to the comedy mix, The Neighbors. Even with one of the strongest lead ins you can get from any net (the ever-loveable Modern Family), I don’t think it’s going to last. The premise reminded me of a few seasons ago when they tried to use the Cavemen characters from an insurance commercial as anchors for a sitcom. That lasted for a couple shows before the end came swiftly and suddenly. I think The Neighbors has the same future. The story is about the fairly normal Weaver family who buys a new home only to discover that the neighbors who are all named after professional athletes,  are aliens whom apparently cry from their ears. The promo was not promising.