Category Archives: Uncategorized

Facebook’s newest algorithm change and why you need to be aware

If you haven’t yet heard the buzz surrounding the newest change coming to Facebook in 2015, you may want to take a moment and keep reading to see how this change affects your business.

Facebook is sending a clear message to brands, “No more free promotion.”  In 2015, Facebook will launch its new algorithm that will hide overly promotional posts, making it more difficult for brands to reach their fans organically. The issue no longer revolves around how many fans will see your post, typically no more than 2-8%, but rather IF your fans will see your post at all.

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Midwestern Visitors Bureau Recognized as One of the Best… in the South?

I have spent my entire life, with the exception of a year or two, as a denizen of the South. Born and raised in North Carolina, with my only short departures to Tennessee and Costa Rica (WAY South,) I figured- or “reckoned,” in Southern vernacular- I knew a few things about what constituted as being Southern. Sweet tea? Southern. “Bless your heart?” Southern. Grits? Definitely Southern. The South for me has always been that swath of states that border Georgia and Alabama; even Virginia and Kentucky were stretching the geographical limits.

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4 Reasons Why B2B Companies Should Use Digital Marketing to Grow Their Business

As part of our continuing series of original content, we welcome the following contribution from Brenna Devlin, of our Calgary, AB branch.

A recent BDC business-to-business marketing survey found that internet sources have become the go-to place for information.  Consequently, there are great opportunities for B2B companies to capitalize on this and expand their reach using digital marketing.  Many B2B companies have been generating leads and conducting marketing in the same way for years.  These strategies commonly include traditional media such as trade publications, brochures, or Yellow Page ads.  While traditional media still offers benefits, adding digital to your media buy not only increases your audience reach, it also offers new benefits and opportunities not found with traditional media.  Your target audience is already online, searching, and consuming media – digital marketing offers you another way to get in front of potential new business!  Still unsure if digital marketing is the right fit for your business?  The four reasons below should help convince you.

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DVR Giving Artificial Life to Poor Network Programming

Manhattan Love Story, ABC

You may have heard recently that the first of the Fall 2014 network shows has gotten cut, six weeks into the season. “Manhattan Love Story,” an ABC comedy also-ran, met its fate just shortly after posting and incredible low Nielsen rating of 0.7 among 18-49 year olds. Last year by week five, several cancellations had hit the deck, and many with more robust followings than “Manhattan” could claim. But this shift should not come as a surprise to anyone; with the huge volume of people consuming programming out of timeslot, and with the recent rash of “catch-as-catch-can” network scrambles for content, television is finding itself clinging to DVR numbers to save shows that may not be worth saving in the first place.

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Internet Access in Rural Markets Growing Quicker Than The Crops

As part of a new series of original content, we welcome this post, written by Leon Halbert, Associate Media Director and our Ag-Rural Marketing expert.

“Getting information off the internet is like taking a drink from a fire hydrant”

Mitchell Kapor

Percentage of Farms with High Speed Internet- image courtesy of the US Department of Agriculture

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Healthcare Marketing For Seniors Goes… Mobile!?

As part of a new series of original content, we welcome this post, written by Candice Rotter, Associate Media Director and our Healthcare Marketing expert.

We handle a large amount of healthcare marketing here at True Media. When working with healthcare providers, one of the most frequent questions I hear is: “My target is older; are they even online?”

The answer to this question is YES. And that’s an emphatic “yes,” because they’re not only online, they’re using digital media at rates that shatter our previous conceptions of the demographic.

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Tech Terms Infographic

Saw an interesting infographic today on outdated tech terms so we thought we’d share. Do you have any to add to this list? Tell us in the comments below.

For more interesting infographics follow us on Pinterest at

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Fun Friday Blog – Going Old School

Every once in a while I come in to work and someone has left a cut out of a particular funny comic from the paper on my chair. This week the social department was at iMedia Infocus Summit in Chicago, and when I got back not one, but 2 funnies were left on my chair. This person specifically picks out the ones that poke fun at my line of work…

Thanks to my co-worker Jim Hall for these. You can find him (and his ghost-tweeter) sharing words of wisdom @fauxjimhall.

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Shameless Plug for Our Hometowns – Best Cities All Around

Recently our hometowns have been receiving a lot of press for how awesome they are. Something we obviously already knew. And in what seems to be an endless string of accolades for the cities that True Media calls home, our VP of Client Development, DW Cole, brought yet another to our attention today.

Columbia, MO; Home to True Media Corporate and the University of Missouri, where we get many fine interns and new employees from one of the best journalism schools in the country

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Facebook’s New Ad Targeting

Adweek and many other top digital news sources are talking this week about Facebook’s new addition to its ad targeting capabilities. By adding third party audience segments from some of the top data providers in the industry, Facebook is giving marketers the opportunity to target ads based on what people do when they AREN’T spending hours on Facebook. Adding shopping and purchase habits to the unique targeting options already available to social media marketers on Facebook adds another dimension to getting the message in front of the right audience.

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